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Jeteffect
Corporate Identity Packages and Box Brochure Launch

Logo  |  Letterhead  |  Business Card  |  Envelope  Brochure Box Kit
Client: We need a mother and sister company corporate identity makeover. We sell private and full jets and very light jets. Our clientele is mostly male. We need it to look masculine yet elegant.


Madplanet solution: We decided to use a masculine color combination where the copper gold was a metallic and on a dull stock so we can use tricks of the trade to make it vibrant. The silhouette of a jet turbine was a graphic element used on both IDs, yet both are subtly different. Wind flow from graphic line element on the reverse of the letterhead and business cards gave motion to the piece. The client loved it. As for the box brochure launch kit, this was the next step up the line from a more common folder piece they had prior. This brochure sports a box and a holder for a 30 page full graphic and die cut brochure, along with business cards and other literature. The result was a high end look that brought in more buyers after viewing a spectacular presentation.

 


 

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