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Mazda CX-7 Launch
Product Launch Book and DVD Case Design

Product Launch Book  |  Interior Page Spreads  |  DVD Case Design
Client: We'd like to have a creative representation of what it would be like to have the New Mazda CX-7 in the form of a Training Manual and DVD. This will given to dealerships and they will train their employees on how to sell this model to their customers using our illustrated training manual and DVD. We want a vibrant, but rich palette to go with the Laser red color of the car. Lets see what you can do.


Madplanet solution: Given our extensive work in the automotive industry, we put our creative thoughts to use right away. Automotive manufacturers usually like their vehicles in plain light and untouched save for a spin on the wheels occasionally. So in light of this, we kept the vehicle prominent and glossed over, but a city scene and a desert scene paved the way for the graphic look, and then we mixed it with a real life snapshots of other parts of the automobile. The client loved it and it went out to dealerships being sold as a new type of vehicle; A crossover. Something able to take on the best of both worlds.


 

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