COLLATERAL DESIGN: A presentation kit must do three things: Grab the attention of the buyer, communicate the product in demand, and function properly for its intended use. This market launch folder kit is a serious upgrade from a presentation kit this client had prior. It sports an inclusive pocket that seals the marketing kit inside so items won't fly out onto the runway when showing jets to potential clients. The copper ink shows its metallic surface well on a recycled stock. The silhouette of the jet turbine pairs nicely with the  jet tail for the opening front panel. The turbine is shown with an embossed look with spot gloss UV. Wind flow is portrayed from the graphic line element giving the piece motion and is cohesive with the other corporate ID elements.